Education / Non-Profit Public Relations

From high-profile University of Minnesota events to behind-the-scenes counsel for Friends of the Saint Paul Library and the Jerome Foundation, Maccabee Group’s work for non-profits and education organizations ensures their messages are heard — clearly and powerfully.

		Kemps Nickels for Schools Program There's no tougher brand challenge than differentiating a commodity product like a tall glass of cool, white milk. Read how Maccabee Group helped Kemps create a school-based loyalty marketing program that generated more than 500 TV and print stories, which translated into additional revenue and new retail accounts.

		OfficeMax's A Day Made Better How could OfficeMax alert American consumers to the $4 billion that teachers spend, out of their own pockets, on school supplies every year? By having Maccabee Group launch a company-wide cause marketing initiative called "A Day Made Better," during which OfficeMax mobilized 5,000 employees to honor 1,000 teachers in 1,000 classrooms simultaneously -- and Maccbee Group generated more than 200 TV stories across the nation.

		U of M Design Institute Event The University of Minnesota’s Design Institute needed to build visibility for its non-degree think-tank. What better strategy than to hire the Maccabee Group to publicize their bold experiment in reinventing the streets of the Twin Cities from a design perspective: transforming Minneapolis and St. Paul into the World’s Largest Board Game.

		AAA Minneapolis 'Fasten & Focus' Campaign To reinforce safer driving practices, Maccabee Group helped AAA-Minneapolis launch an event marketing strategy that began with a seat belt fashion show (inspired by the TV series, "Project Runway") called "Project Beltway." Produced in partnership with Minnesota's Textile Center, "Project Beltway" challenged high-school age fashion designers to create clothing made from 3,000 feet of seat belt webbing - and remind drivers to buckle up and avoid on-the-road distractions.

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