It happened to us. A well-known, highly respected publication told us they loved our client’s product. Great fit for their audience. Compelling story. The kind of placement you work months to land. If you work in public relations and that story doesn’t stop you in your tracks, it should. Because it’s not an isolated incident. Instead, it’s a sign of how fundamentally the media landscape has shifted. And if publicists and brand marketers are not paying attention, we’re leaving placements on the table.

How do you get your brand to show up through AI platforms? Maccabee’s Selena Corona shares pro tips.

After a 40-year career in public relations, a profession that was the perfect match for her personality, passion, and life-long quest for learning new things, Jean Hill shares lessons learned and pro tips for up-and-comers.

Securing a spot for your company’s products in holiday gift guides is one of the most powerful ways to boost visibility, credibility, and consumer sales this time of year. Here are 10 key tactics to know when working to get your company included in holiday gift guides.

As Maccabee PR celebrates its 29^th Anniversary, we’re ready to reveal the secrets that will contribute to your career success in marketing communications.

In 2025, influencer marketing is going to explode even further into a $32.55 billion industry across B2C and B2B brands. Maccabee PR is here to give you the trends that matter and the strategies that work. 

Welcome to 2025! No matter whether you’re a PR pro inside a corporation, a non-profit or an agency, you’re responsible for guiding your organization through a new world of marketing, PR and communications. Here are four predictions and how to best prepare for the year ahead.

Online reviews are an often-overlooked channel that, although they may seem daunting due to the rules and regulations that marketers must follow, can offer a wealth of value to your communications strategy.

Have you heard? The 2024 election season is upon us! It’s important that we don’t ignore the internal communications challenges (or opportunities) this season poses, even if we would like to tune out the constant news, commentator opinions and rebuttals.

The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. What can you learn from how these brands struck gold in Paris?

How brands are now partnering with influencers – or people of influence - is evolving. Here’s what to keep in mind when developing and executing successful brand partnerships.

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries?

Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC, shares her insights.

A lesson in how to (and how not to) prepare for high-stakes presentations and interviews.