Agency Overview


What do national brands General Mills, Pitney Bowes, OfficeMax, Carlson Companies, Cirque de Soleil, M & M/Mars Chocolate, PETCO, Northwest Airlines' MLT Vacations, Hazelden, Marshall Field's and Thomson Reuters all have in common with entrepreneurial challengers like technology pioneer Ergotron, socially responsible Sunrise Community Banks, and medical-technology innovator American Medical Systems?


They've all chosen Maccabee Group as their brand public relations and social media marketing agency. Now, it's your turn...


Founded in 1996, independently owned, Minneapolis-based Maccabee Group has been honored with "PR Campaign of the Year," "Best Cause Marketing Campaign," "Best Viral Marketing Program," "Best New Media/Retail Marketing," "Special Event of the Year" and "Best Publicity Campaign" Awards. Just as every company needs legal advice from an attorney and financial insight from a CPA, the value of a PR firm like Maccabee Group is our long-term counsel on brand and media strategy, social media/online marketing, reputation management and strategic business communications.


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The tools Maccabee Group will bring to your company? Exceptional media relations and product publicity, event marketing, experiential and guerrilla promotions, interactive/social media from blogs to online video, trade show support and word-of-mouth/buzz marketing. The results? Increased sales, revenue and market share, new accounts, brand visibility, expanded corporate goodwill, increased Web traffic, and closer connections to your customers, dealers, salespeople and referral sources.

Need a PR agency that's creative? We're the PR team that carved then-Governor Jesse Ventura's head out of 5,000 pounds of ice cream, employed pet psychics to read the minds of cats and dogs for PETCO stores, hired dueling Elvis Presley impersonators for M & M/Mars' Dove chocolate, used sex expert Dr. Ruth Westheimer to drive medical technology sales, and enabled OfficeMax to break the Guiness Record (and build its brand) by unveiling the World's Largest Rubberband Ball.

But we're also the experienced PR counselors who guided corporate communications during the largest residential real estate merger in U.S. history, supervised messaging during an employee buyout at the nation's leading lease administration software company, and helped re-brand one of the country's three largest fitness chains and an entire division of Pitney Bowes. Our campaigns focus relentlessly on providing clients like you with a return-on-investment that positively influences your bottom line.

TESTIMONIAL:

"Local PR firms are either the best anywhere or the worst; the good news is, the best just keep getting better. My vote for the elite in that group this year goes to the folks at the Maccabee Group. I have grown to admire the way they conduct business at many levels. When the Maccabee Group approaches us on behalf of a client, we know that their pitch will be thoughtful and strategic. They know not only what their clients want and need, but have thought about how those needs fit into the capabilities and objectives at Twin Cities Business Monthly. All in all, a small company, run with creativity and wisdom."
- Twin Cities Business Monthly Online





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